Tapping into TikTok short-form video content for authentic brand awareness and engagement

A video grabs more attention by shifting the consumer’s focus toward it. According to an article from The Motley Fool, videos receive 135% more organic engagement than photos.

With more than 1 billion monthly users, TikTok is a powerful force in social media marketing. As a trending force—it was last year’s #1 most popular iPhone app download. Unlike other social media channels, like Instagram, TikTok content is not about a perfectly curated feed. Authenticity on social media has grown in importance and the content that does well is not super edited and polished. Its genuine and organic.

Below you can find an overview of some TikTok short-form video content produced by me from A to Z.
Starting with brainstorming ideas aligning with the clients target group and goals, to production (filming), to post-production (editing), and management (posting on socials).