Utilizing the power of TikTok to organically increase the weekly average following count by 1.052,94% within 3 weeks.

Continuing on the strategic content marketing for The Wire, they wanted to focus on increasing their TikTok following count by 200% within 1 month.

We had to reassess which strategy in terms of the type of content, the posting frequency, and its execution to implement to reach their goal of increasing their TikTok followers.

We decided to stick to our main objective when using our social media to engage, which is to connect with your audience. We created a TikTok strategy that consisted of posting 3 times a week with a focus on quality content over quantity linked back to their content pillars for their designated target audience. Our focus was on thoroughly knowing their target audience and their interests and strategically getting their value proposition across by an understanding of the ecosystem and thinking outside of the box.

These components exactly come together in this video that I made. By combining their content pillars and conceptualising them in a video, we were able to create viral videos that organically led to an increased TikTok follow growth organically by 1.052,94% within 3 weeks.

TikTok is a relatively new platform, but we are seeing many opportunities with its algorithm, allowing companies to go viral and grow your brand much faster in a relatively short time frame, compared to Instagram. And the power of TikTok is that videos with high engagement will be further pushed in the algorithm over a longer time span, generating passive long-term growth. To elicit, in January 2023, the views of this video grew by 27% from 161K to 204K, even 6 months after originally posting this video (April 2022).